Lost There, Felt Here

I just saw this great t-shirt to raise awareness of global deforestation. Each shirt has a hole cut out of it show how forest lost there affects us here. It is part of the campaign, "Lost There, Felt Here". The identity was done by the design firm Trademark™

I think this is a really great campaign about a really serious issue, but I also don't think I could help myself from poking someone through that little hole who was wearing the shirt.