Thursday, February 7, 2008

Bergdorfs



If you are in the city and haven't walked by Bergdorfs lately I recommend you do. Their window displays are amazing, they have taken pieces from recent exhibitions, such as one of Richard Prince's nurses that was recently at the Guggenheim and some of Rudolf Stingel's work that was at the Whitney.

Not only are these displays dynamic, they are also great examples of cross-advertising. Bergdorf gets the association with fine art, as well as working off the publics knowledge of current events, and the artist and museums get advertising as well.
Brilliant.

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